TONUI, Enoch Kiprop; KHAEMBA, Josephine; CHAKAVA, Hillary. Sports sponsorship as a communication tool used in corporate reputation management: A case study of Kenya Commercial Bank. Journal of Media and Communication (JMC), [S. l.], v. 1, n. 1, p. 47–52, 2022. DOI: 10.51317/jmc.v1i1.293. Disponível em: https://www.journals.editononline.com/index.php/jmc/article/view/293. Acesso em: 15 may. 2026.